4 Steps to Owning Your Digital Marketing Strategy *

Digital Marketing Gives Your Website Relevance


What is Digital Marketing?


Digital marketing is the marketing of products or services using digital technologies.  Broken down further digital marketing is how businesses create their relationships with and for satisfying customers who desire their product or service.  

Digital Marketing provides relevancy for your web presence.


Digital Marketing Extends Beyond the Internet


Digital Marketing is a function done mainly, but not exclusively on the Internet.  Today more than 50% of Digital Marketing has transitioned from computers to mobile technology which includes mobile phones and related devices.


Digital Marketing’s Scope has Grown


Since the earliest days of the web, use of the internet has changed the way brands and businesses use technology for marketing.  Digital platforms such as company websites and blogs have become incorporated into marketing plans and our everyday lives.  


Your Marketing Will Continue to Evolve


Your marketing efforts are changing from one day to the next, evolving and becoming more complicated.  Additionally as the use of digital devices, including mobile technology has exploded it has changed all of our lives forever.  Instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient in delivering the goods and services which we all desire.


Digital Marketing Methods Simplified


Keep reading to learn how you can tackle and develop your Digital Marketing Strategy.  The four most commonly used Digital marketing methods include search engine optimization (SEO), content marketing, social media marketing, and direct email marketing.  There are other methods, many which are derivative of these listed methods.


Search Engine Optimization


Search Engine Optimization or SEO is the process performed to increase the online visibility of websites or web pages which appear in a search engine’s unpaid organic results. 


Content Marketing


Content Marketing is the marketing process focused on creating, publishing, and distributing content for a targeted audience online.  Businesses use content marketing to attract attention and generate leads, resulting in an expansion of their customer base and an increase in sales.  

Content marketing is also used to increase brand awareness and engage online users.


Social Media Marketing 


Social Media Marketing uses social media platforms and websites to promote a business product or service.  It’s all about engaging your visitors, be informative and provide the information that’s relevant to them.  

Likes and shares are the gold you are mining for.   


Email Marketing


Email Marketing is the act of sending commercial messages, to a group of people or businesses using email to transmit the message.  By it’s definition, every email sent to a potential or current customer could be considered to be email marketing.


Digital Marketing Beyond the World Wide Web


In it’s broadest definition, digital marketing now extends beyond the Internet to other avenues that provide digital media, such as mobile phones using SMS and MMS.  This extension to non-Internet channels helps to set digital marketing apart from online marketing, another catch-all term for the marketing methods mentioned above, which strictly occur online.


Conquer Digital Marketing and Develop Your Own Strategy


Although it can seem to be impossible to master Digital Marketing, it’s a task best conquered one step at a time.  DM should be looked at as a group of tasks which individually are easier to understand and employ.  

There are also many great and easy to use digital tools available to assist you in accomplishing the necessary tasks.  Explore the possibilities and start today on your journey to becoming a Digital Marketing GURU….

Share your email marketing victories with us.  How has email marketing succeeded for you?



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