by riley | Jul 1, 2021 | Wedding
From the sweeping views of a canyon and river to a camper picnic with close friends, these gorgeous Swan Falls nuptials were everything we could want in a micro wedding. Like many other couples, Dani and Whitney’s larger wedding was canceled because of COVID. But the two didn’t let that stop them from promising to love each other forever.
Surrounded by loved ones, they tied the knot overlooking Swan Falls before celebrating with a cheese board, champagne, and a cake from Figgy Bakes in front of their camper. All decor was reused, borrowed, or repurposed, making for one intimate and sustainable affair–and if you know Junebug, you know how much we love sustainable weddings!
If you love adventuring, epic motorcycle portraits, and boho wedding fashion, you’re not going to want to miss these photos beautifully captured by Jackie and Michael.
The Couple:
Dani and Whitney
The Wedding:
Snake River Canyon, Boise, Idaho
Recommended Reading: Ready-to-Shop Wedding Dresses You Can Buy Right Now
Why A Swan Falls Micro Wedding
Initially, we planned a bigger wedding, but because of COVID-19, we decided to elope instead of cancel and make it more intimate and special for just us. We had just a few close friends and our vintage camper and put it all together ourselves with the help of our friends. We knew that it was all that mattered–a few friends, music, and us.
Recommended Reading: Elopement Picnic Tips and Ideas to Celebrate Saying “I Do”
Reusing Items For A Sustainable Day
There were a lot of sustainable touches. We hung the foliage on the camper, used rugs and plates we already had, etc. The wedding dress was probably the most expensive thing, but everything else was borrowed, repurposed, or used.
Congratulations again to Dani and Whitney on their sustainable Swan Falls micro wedding! We’re thankful that Jackie and Michael were there to capture the beauty of the day and share it with Junebug. If you love the idea of celebrating your own “I do’s” with a picnic, check out these elopement picnic tips and ideas!
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by olivia | Jun 30, 2021 | Wedding
There are many ways to be present on your wedding day, but taking a moment away from everyone can truly be special. Hayley and Cody did just that by adding a private vow ceremony where they read their handwritten vows back-to-back. While their wedding we’re publishing wasn’t their original plan (thanks COVID), they truly made the most of it. They even had their first dance at their altar—how special!
To top it all off, the couple said their “I do’s” at the beautiful Cornerstone Sonoma. With a perfectly autumn color palette and lush floral arrangements by Aimee Lomeli, this wedding gave us minimalist bohemian vibes we never knew we needed. On top of that, we are gushing over Hayley’s two different bridal capes that she paired over her sleek white dress.
Get the tissues ready because Lukas Korynta captured some truly tear-jerking moments that we can’t wait to share.
The Couple:
Cody and Hayley
The Wedding:
Cornerstone Sonoma, Sonoma, CA
Tear-Jerking Private Vow Ceremony
We personalized our wedding by having a private vow ceremony. Due to all we went through within the year, we felt that sharing our hearts, our promises, and our words were stronger and more intimate with just us together. We read our vows back-to-back and we wanted our first look to be as we walked down the aisle.
Remember What’s Most Important
Our advice to nearlyweds is to find the important moments— important things that you and your partner want to share on your big day. Before you start the planning, know what those are. It’s so easy to get lost in outside voices. At the end of the day, it’s a day that you and your partner will hold close to your heart. Make those important moments happen. The two most important voices are you and your partner. Keep it that way.
A First Dance At The Altar
We had to get creative and think outside the traditional wedding day. With all of the hurdles 2020 threw at us, it ended up being a perfect day. It may have been different from our first plan, but it turned into something beautiful. Our favorite moment of the day had to be the first dance. We decided to do something different and share our first dance immediately after our first kiss. It ended up being romantic, emotional, and a moment we will never forget.
Shifting Wedding Plans
Prior to the COVID guidelines and wildfires, we wanted to have a day that was fun for our guests with many games, an amazing dinner service with interactive food stages, and watching pizza being made. Then as the year progressed, we really had to rethink what was important. In the end, we knew what was most important for us: to get married, say I do, and have something beautiful come out of 2020.
Congratulations to Hayley and Cody on your wedding day, and thanks for sharing your private vow ceremony with us. And major shout out to Lukas Korynta for beautifully capturing this day. If you’re planning a wedding, take some stress off your shoulders by checking out our wedding planning tips, and advice for wedding planning during COVID.
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by International Associations | Jun 30, 2021 | Customer engagement
Negative social media comments and reviews are sometimes amusing, but they can pose major problems for businesses. Many studies have explored the impact of online reviews on consumer behavior, and the general consensus is that:
Platforms like Facebook, Instagram, Twitter and Google are unavoidable parts of running a business today. They increasingly act as the primary connection between your company and its customers, and they also largely shape your online reputation.
While these interactions and your social media marketing efforts can be productive for your business, they’re also highly visible and can hurt you if handled haphazardly.
For instance, when someone posts negative feedback on Google, all of your current and potential customers can see it, as well as your subsequent reaction. Is that reaction calm and empathetic, rash and emotional, or something else entirely
If you’re running your own business and haven’t found a solution for gracefully dealing with your customers online, it’s time to change that.
In this article, we explore several strategies for dealing with negative social media comments, walk you step-by-step through responding to a less-than-ideal customer review, explain what not to do when managing the comment sections of your social media profiles, and finally elaborate on the importance of responding to all comments — the good, the bad, and the ugly.
Let’s get to it.
Strategies for handling negative social media comments
Not sure how to respond to negative comments on social media like a pro? These suggestions can help.
Ready? Let’s go.
Related: A beginner’s guide to social media for small business
Respond to the comment quickly
The last thing you want a disgruntled customer to feel is that you’re ignoring their complaint or concern. Not to mention, casual bystanders (i.e. potential customers) will take your silence into consideration before purchasing your products or services.
Even if you need some time to look into their problem, there’s nothing wrong with simply posting an official statement that says you’re investigating the situation and will be in touch as soon as possible. Just make sure you remember to leave a response once you’ve figured it out (or it won’t be a good look either).
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Be sincere and transparent
Believe it or not, most customers understand that you and the individuals working with you are human. Mistakes happen. How you deal with them, however, is where you can really hurt (or boost) your reputation.
If there’s an issue with your products or services, let your customers know that you’re aware of the problem, and are working on a solution.
Leave the script behind and communicate your genuine concern and commitment toward addressing the issue.
Plus, negative comments can humanize your social media profiles. A constant stream of 5-star reviews might seem phony to some users, so engage with them sincerely to de-escalate situations and generate goodwill.
Related: 15 social media tips and best practices for 2020
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Give discounts when necessary
Sometimes people just need to know that you understand their frustration. When you back up a thoughtful response with a discount, you don’t just tell them you understand — you show them.
Think of a small discount as an extra token of your appreciation for their business, and for taking the time to provide feedback.
Just make sure the discount makes sense and is proportionate to the issue they’re facing, or that discount will look insincere.
Discounts can provide a variety of benefits for businesses as well. Although handing out a discount may cost you a little upfront, it often pays off in the form of a loyal customer, or even future business from that customer’s social circle (word of mouth marketing is a powerful thing).
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Interact directly with your customers
It’s not always ideal to handle negative social media comments on public forums. Know when to leave a polite and sincere response, as well as when to step back and directly message customers.
Not only do public forums reduce your control of the situation, but watching a Twitter battle unfold might also annoy your followers, even if you’re being kind and accommodating. And if you’re dealing with negative feedback on Yelp? Also a place where things can escalate quickly.
The bottom line is that almost every popular social media platform has a direct message feature. Use that feature to your advantage.
After you’ve handled the formalities of making a public response, move the conversation to private messages where you can explore the customer’s unhappiness and try to make it right. Just remember to conduct yourself as though everyone is watching, because people will take screenshots if they feel slighted.
Related: 3 steps to managing reviews online
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Make yourself available and visible
Your company website and social media profiles should make it easy for your customers to contact you, and for you to reach out to them.
A social media complaint response doesn’t always have to be incredibly public, either. If a customer complains on your business page, leave a polite reply saying that you’re sorry for their experience and that you’ll be in touch via messenger to rectify the situation.
You can also provide an unhappy customer your customer service phone number or email address to give them direct access to a human being — especially if the issue is ongoing or if you’re trying to troubleshoot their problem.
There’s nothing more disheartening for a customer than having to cut through red tape when they have a problem.
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Keep things in perspective
The best business owners know they have to take the bad with the good, and that bumps — like negative feedback — are part of the game. Strive to resolve negative social media comments responsibly, and stay focused on the good that can come from them. Your customers will appreciate you and your business much more if you do.
Finally, when thinking about your optimal response to negative comments, the most important thing to keep in mind is that your customers are reaching out for help (even if they do so in an angry or exasperated way).
Take care of their needs and, most of the time, they’ll repay you with loyalty and positive comments in the future.
Related: 4 ways to wow with social media customer service
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Considerations for leaving a response to negative comments
So when that negative comment inevitably appears, what steps should you take to make the situation right? We’ve got five steps below to guide you through.
1. Step back and take a deep breath
Some people are naturally laid back in every situation. But for the rest of us, it’s easy to get defensive when someone complains or attacks something we hold close to our hearts, like our business.
Do whatever you need to achieve a stable state of mind before responding to a negative social media comment.
You want your brand voice to be professional and level-headed, even if irreverence is on-brand for your particular business.
When you’ve achieved that mental state (or something close to it), proceed to the next step.
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2. Write out your response on paper
Don’t jump online and push out a hurried response to the negative social media comment. Take your time, and write your thoughts out on paper.
Taking notes and writing a draft like this lets you gather your ideas, consider how to best articulate your response, and determine if you think this customer deserves a discount, refund, etc. It also gives you time to think about what to post publicly, and what to keep private.
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3. Be ready to give something up
As you’re writing out a response to the complaint, also think about what you could potentially give up — discounts, free shipping, free products — in order to turn things around with the customer.
Ultimately, placating an unhappy and vocal customer will save your business money.
However, it’s important to phrase your offer in a way that comes off as sincere, or it may not end up helping at all and may actually make them angrier.
That’s why it’s important to get a second opinion on your response.
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4. Loop in a colleague or trusted individual for writing feedback
It might seem drastic, but a single social media complaint response can end up causing many issues for your business. After you’ve written what you think is the ideal reply for this particular scenario, get a second opinion.
Having someone else assess the tone of your words — whether it’s a colleague, trusted friend, or even spouse — can help ensure your writing comes off as sincere.
Show them the customer’s complaint as well as your potential response, and see what they think. It’s possible they’ll have suggestions on how to better ameliorate the situation, and they can give you an opinion on whether a discount/refund seems like the next logical step.
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5. Comment and track the situation
You’ve put together an on-brand, calm-and-collected response and had its tone approved by someone else — you’re now ready to respond to the negative comment.
After you’ve clicked “reply” or “send,” you’ll want to make sure the situation comes to a satisfactory conclusion for both you and the customer/user, so don’t sweep everything under the rug just yet.
Make sure that any promises you make in your comment come to fruition, follow up in a private message if the customer is unresponsive to your reply, and be ready to wrap everything up with a nice bow once the customer reaches out again.
If you’re able to turn these negative social media comments into a positive (or even just mitigate their impact), your business’s online presence will be a stable, healthy one.
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What NOT to do when responding to negative social media comments
There are several things you shouldn’t do when responding to negative social media comments.
1. Don’t delete comments (usually)
For instance, don’t delete negative comments. There are few situations where deleting a user’s complaint about your product or service is a good idea. If they are slinging profanity or posting off-topic things, it’s fine to hit the delete button, but don’t censor legitimate critiques.
Deleting a negative comment can create bad blood very quickly, particularly because people who take the time to post something on your social media are active users.
They are much more likely to follow up if they feel they have been unfairly silenced, and once other customers hear about it, they’ll all grab pitchforks.
Related: How to flag a Yelp review
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2. Don’t neglect your social media presence
You should also not leave your social media in the hands of untrained employees.
Consistency is key with any business process, and the same applies for your response to negative social media comments. You don’t want to deal with a rogue employee or intern tweeting rude things on your company profiles.
To avoid such issues, have a clear, written outline of your company strategy for responding to negative comments on social media, and put serious effort into training your staff.
Go over your outline with all existing employees, and make that outline part of the onboarding process.
There is no way to plan for every scenario, so your staff will always be expected to use their own creativity and customer service skills. Each employee should be prepared to do so at any time, with any customer.
Take your social accounts seriously, and you’ll be able to achieve a more consistent brand voice across all social media platforms.
Related: How to grow your business’s social media following
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3. Don’t argue
While you might not believe in the sentiment “the customer is always right,” you should abide by it when addressing negative social media comments. Even if you’re certain they’re wrong, don’t argue, and don’t pick a fight with them, because it will backfire.
And if you know they made an obvious user error, send them a private message politely explaining the situation rather than publicly torching them. They most likely will appreciate the tact and should move on from their gripe as well.
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Why responding to all comments is good for your business
Responding to all comments is the best strategy for savvy business owners because getting engagement is a challenge. There are many competing voices out there, and as long as the customer in question is sincere and not a spammer or troll, they are worth your time.
Unhappy customers create a dialogue about the quality of your products and services and may be a little help away from being a long-term customer.
Happy customers boost your reputation, connect your business to their social circles, and end up becoming the ones you rely on to keep your business running. Taking care of both demographics is crucial to your online success.
And with the right management tools and plan in place, negative scenarios don’t have to be detrimental to your business either.
It’s definitely possible to walk away from a negative situation with increased loyalty from a previously upset customer, as well as from the users — new and old — who witnessed the situation play out on your social media profiles.
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Respond well and enjoy the benefits
The level of visibility afforded to social media presents business owners with a unique opportunity when they encounter a disgruntled customer. Your response to negative social media comments, if handled with the proper care and technique, can actually leave your business’s reputation stronger than before.
Whether the feedback you’re getting on your social media accounts is good or bad, engage your customers like never before with GoDaddy Social. Elevate your online presence on the platforms that matter most.
This article includes content originally published on the GoDaddy blog by the following authors: Genevieve Tuenge and Simon Slade.
The post How to positively handle negative social media comments appeared first on GoDaddy Blog.
by riley | Jun 29, 2021 | Wedding
A sunset beach portrait session, a memorable drive in a vintage convertible, and a reception so rowdy that the cops were called. Lindsey and Drew’s Jekyll island micro wedding was unforgettable, to say the least. With the help of friends and family, the couple planned a DIY wedding at Jekyll Island United Methodist Church before partying the night away in a small yet lively reception at an Airbnb.
Using deep orange and red sunset-inspired decor they ordered online, along with florals arranged by Gray Harper, Lindsey and her sister transformed the backyard into a space where the beach met the desert for a unique COVID-conscious experience. So whether you’re looking to host your own creative micro “I do’s,” or you just want a little backyard wedding inspo, these portraits captured by Ben and Vicky Photography are sure to inspire.
The Couple:
Lindsey and Drew
The Wedding:
Jekyll Island, Georgia
Recommended Reading: Adorable Bridesmaid Robes For Your Best Girls
Why A Jekyll Island Micro Wedding
We knew we wanted something special that represented our relationship while also being close enough to our guests after both of us living out of state for seven years. Jekyll Island was a destination wedding idea while still being home–an adventure while still holding nostalgia. It was a place we attempted a camping trip in 90+ degree weather one summer when we first started dating in college. It was familiar and still held its own mysterious magic we had yet to fully uncover.
A Memorable Drive In The Convertible
Driving home from the beach in our rented convertible, my head resting on Drew’s lap, and the star canopy the only thing in sight. We reflected on the day and took in the surrealness of the moment. Just as I started to feel a dip in the overwhelming emotions of the day, I sat up to see our whole family with sparklers waiting for us at the front of our Airbnb backyard reception. The song I picked to play, “Bittersweet Symphony,” carried over the sparks. Tears filled my eyes with an appreciation of our loved ones there who helped us make this day special and at how far we had come to get to this point of bliss. It was the perfect song for the perfect moment that will last forever.
Putting Together A DIY Wedding With The Help of Family
Our wedding was one big DIY project! We were originally supposed to have our wedding reception at Jekyll Island Club Resort, but due to COVID, we decided to cut down our wedding to our immediate family members. We ended up having a backyard Airbnb reception with our own setup, string light production included. I had our decor delivered to my parent’s house in Georgia. My sister and I laughed with relief while we unboxed decor—everything was what I had envisioned. I can’t thank her enough for helping this vision become a reality!
Getting The Police Involved
Our reception got the cops called on us, which really had us laughing since it was a gathering of under 15 people–seniors included! We had to unexpectedly move back to our other Airbnb with a pool that was closer to the beach. Not too shabby! Our night ended with a dance party by the pool, beach walk, and a family huddle that we’ll all treasure for our lifetime.
Congratulations again to Lindsey and Drew on their Jekyll Island micro wedding! Big thank you to Ben and Vicky Photography for sharing their special day with Junebug. To get started on planning your own micro nuptials, check out our guide to hosting a creative micro wedding!
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