How to Engage Your Visitors using Great Blog Post Topics *

How to Engage Your Visitors using Great Blog Post Topics *

Select a Blog Topic That Will Interest Your Readers


My first step in writing a blog post is pretty logical.  I select a topic which I feel will engage and inform my readers.  I presently write three blogs to cover my areas of interest.  The Better Business Alliance is my main blog.  However I also write blogs to address two topics that are very important to me, Accessibility and Sustainability.

My Better Business Alliance blog is focused on helping business owners develop a Digital Marketing Strategy to help them grow their business.  This blog is written and the topics chosen to give small business owners bites of snack-able information that will help you grow their business.  

This is done for a specific reason.  Overloading your visitors with too much information can be overwhelming.   For small business owners, it’s important to break these topics down into snack-able pieces of Digital Marketing that you can absorb and master.  Breaking down your Digital Marketing makes it easier to understand and conquer.  My goal is to make Digital Marketing understandable for everyone.

Digital Marketing is a broad topic which covers many different segments of marketing in the digital age.  If my reader’s take the correct approach they can break down the task of digital marketing into a number of related steps that are much more manageable.


Your Successful Digital Marketing Components are Important


Digital Marketing is the sum of it’s many parts.  Social media marketing, content marketing, search engine optimization and many more digital marketing segments are critical if you want to be successful.  Together they may seem formidable, but when you view just one facet at a time they become much more manageable.

The topics I choose to blog about in each post are either points that are of particular interest to me, or need to be discussed because of their importance for all of us.  My blogs teach people how to do things or about something that matters to them.  


I Select Topics That Will Help My Audience Succeed


The majority of my posts are “how to” content.  If you have a different style of blog, you may follow a different path for developing your post topics.

My other blogs are Accessibility International and Sustainability International.  These are written to address two topics which matter to me and that should matter to all of us.  

The topics of Accessibility and Sustainability are important to many and they affect all of our lives.  Embracing Accessibility for all, and choosing Sustainability and green practices make everyone’s lives better.


A Blog is the Core of Your Digital Marketing Strategy


Whatever your business, a blog is critical to and enhances your Digital Marketing Strategies success.  A Blog helps others find your business by telling your story to the world.

When it comes to selecting blog post topics, you have endless choices that will engage others with your content.  You can choose any topic about anything having a connection to your business.  Writing your blog posts is about telling your story and starting a conversation using topics which interest you and your visitors.  Happy blogging.


4 mobile app trends business owners need during COVID *

4 mobile app trends business owners need during COVID *

It’s no secret — we live in a mobile app world. Since 2016, mobile use has trended upwards. Mobile has surpassed desktop usage and proved itself as an almost limitless means of connecting with others, conducting research and making purchases anytime, anywhere. As such, mobile app trends are on the minds of many entrepreneurs.

But, how has COVID-19 impacted consumer mobile engagement?

Well, in short, smartphone usage has increased across the globe since the start of the pandemic.

The pandemic has highlighted the value of mobile devices in the digital age, creating an interesting mix of emerging mobile app trends.

If you’re a small business owner looking to offer more value to your existing customers while attracting new audiences in the age of COVID-19, here are the mobile app trends you need to know about.

Related: Take your small business online — A step-by-step guide

Immersive mobile experiences

First in our rundown of essential COVID-10 mobile app trends, we look at the steady rise of immersive mobile experience since the start of the pandemic.

In recent years, virtual reality (VR) and augmented reality (AR) have changed from far-fetched sci-fi movie features to a living, breathing part of our everyday existence. And it was immersive mobile experiences like IKEA Place that showcased the value of everyday AR or VR to a wider audience.

During COVID-19, the value of VR-driven innovation has increased as consumers the world over have started to search for new ways of connecting with friends, families or businesses in isolation.

Man Using VR Headset And Remote

Instagram’s launch of Spark AR, for instance, presents new ways of presenting immersive mobile experiences to the public — a clear indication that in the not so distant future, mobile apps will become the main vessel for AR- or VR-based innovations.

Immersive dressing rooms, virtual tours, interactive collaborative platforms and in-depth mobile-based tutorials are just a handful of ways that in-app VR and AR are shifting the landscape as we know it.

If you’re looking for new ways to stand out in your niche and connect with your target audience on a level that will encourage long-term commitment, it’s wise to invest in AR or VR mobile app features.

Community-driven mobile app trends

One of the most striking mobile app trends we’ve seen during the pandemic has to be the uptick in community-driven platforms.

From face mask fulfillment and contactless care package drop-offs to frontline worker support, many brands have put their focus on serving the people in their respective locales during the pandemic.

Brands are using mobile communications to deliver important messaging and offer helpful services during the pandemic.

In addition, dating app adoption has reached record levels — as have instant messaging apps — as communities have rallied together to keep in touch and share vital information during times of social distance or isolation.

COVID-19 has demonstrated the community-building value of mobile technology.

By regularly communicating with your local or regional customers through mobile and setting up groups, forums or notification boards, you will spark engagement while meeting your customers’ needs head-on as the pandemic endures.

Editor’s note: Our COVID-19 community support section will give you the ideas and inspiration to get started.

Mobile-based push marketing

The sheer magnitude of the pandemic has placed enormous value on real-time mobile interactions and information.

A study from customer engagement specialist Airship showed that mobile app download and notification open rates skyrocketed.

Expanding on our previous point about the rise in local- and community-driven apps, more businesses than ever are using push marketing communications to reach their customers at times where they’re likely to be most engaged.

Person Holding Phone On Table

Say you’re a running shoe retailer. You might choose to deliver in-app push notifications to your customers when the weather is pleasant in their locale, offering them some tips, advice and inspiration to increase engagement. Or, you could create a push notification about a new product at the time you know your customers are most likely to interact with your app.

There are countless ways to take advantage of mobile push marketing — and in a time when engagement, as well as open rates, are so high, you should.

In-app transactions

As far as COVID-19 mobile app trends go, this is arguably the most valuable as it’s a concept that incorporates all of the ideas above, and more.

As we migrate toward a world that’s even more mobile, an increasing number of people are making day-to-day in-app transactions including managing finances, making purchases, dating, connecting with peers or staying up to date with news or trends.

Related: 7 mobile SEO best practices to boost Google search ranking

Cash in on the trend toward mobile apps

Now the average U.S. mobile user alone spends around three hours and 47 minutes each day interacting with apps, which translates to 88% of all mobile traffic.

By focusing on building a mobile app experience that seamlessly connects all of your business’s platforms and touchpoints, and offers personal value, you will boost your chances of encouraging more positive transactions while growing your audience now and as the pandemic starts to slow down.

Invest in the mobile strategies you know will offer your audience real value and boost your business prospects.

In addition to focusing on the mobile app trends above, you should:

  • Use the consumer-based data you have to create personalized mobile experiences for your customers.
  • Create a sense of customer loyalty, offering exclusive deals and content to those who download and interact with your app.
  • Leverage AI technology like chatbots to improve the user experience you offer your customers.
  • Make it as easy as possible for your customers to make transactions or purchases in your mobile app without being too salesy or pushy. Personable, quirky content and clean call-to-action buttons will help.

“As people self-isolate to flatten the curve, social apps have become essential tools for keeping users up to date and informed.” — Think With Google.

We hope these mobile app trends have inspired you to get out there and reach more customers.

If you’re looking to improve your website and reach more mobile-hungry customers, check out GoDaddy’s Websites + Marketing for an effective and easy to manage website and built-in marketing solutions.

The post 4 COVID-19 mobile app trends every small business owner needs to know appeared first on GoDaddy Blog.

How Amazing Content Energizes Your Digital Marketing *

How Amazing Content Energizes Your Digital Marketing *

What is Content Marketing and Does it Matter?


Traditional marketers for many years have used content to disseminate information about a brand and to build a brand’s reputation. A great early example of content marketing was Poor Richard’s Almanac, first issued by Benjamin Franklin in 1732.

In the early 20th century, the Sears, Roebuck and Co. mail-order catalog was the ultimate content marketplace, much like Amazon is today.  You could even buy a house straight from the catalog.  You just picked out the home you liked and Sears would deliver it just for you.  From 1908 to 1940, Sears sold between 70,000 to 75,000 homes, so there are plenty of these homes still out there.  To find them, you just need to know where to look.


What Type of Content Does Your Marketing Need?


You need to be focused on creating, publishing, and distributing content for your targeted online audience.  As an important component of your digital marketing strategy, your content must attract visitors attention and generate leads to help expand your customer base.

Your content marketing main function is to generate leads.  Accomplishing this will increase online sales while building brand awareness, reputation and credibility.  Content marketing is also a great way to create engagement within an online community of users.


Your Content Marketing Needs to Attract and Transform


Great content marketing attracts new prospects and transforms them into loyal customers.  It also helps create brand loyalty, provides information to consumers, and creates a willingness to purchase products.  

This is a relatively new form of marketing which does not involve direct sales.  Instead, it is designed to build trust and rapport with your visitors.



Your Content Marketing has to Anticipate Needs


Unlike other forms of online marketing, content marketing relies on anticipating and meeting a new or existing customers need for information, as opposed to creating demand for a new need.

In a Mashable Article James O’Brien about Red Bull wrote, “The idea central to content marketing is that a brand must give something valuable to get something valuable in return. Instead of the commercial, be the show. Instead of the banner ad, be the feature story.” 

Content marketing requires you to deliver large amounts of content, preferably within a content marketing strategy.  You have to take a unique approach to content marketing while keeping in mind another statement O’Brien made in the Mashable article, “Red Bull is a publishing empire that also happens to sell a beverage.”


Your Content Marketing has to Focus on the Customer


It’s an important step when you decide to use content marketing to grow your business.  When you make that decision it mandates that your main focus has to be on your prospect or customers needs.

After you have identified the customer’s needs, information can be presented in a variety of formats, including news, video, e-books, email newsletters, podcasts, how-to guides, blogs, etc.  Most of these formats are part of your overall digital marketing strategy channel.


Your Content Marketing is an Evolving Process


Digital content marketing is a management process that uses electronic channels to identify, forecast, and satisfy the content requirements of a particular audience.  It must be consistently updated and added to in order to influence the behavior of customers.



Your Content Marketing Opens a New Conversation


Your marketing is designed to open a conversation with your visitor about your product or service.  The only goal of this conversation is to establish rapport and cause your visitor to act by purchasing whatever you are offering. A great way to kick-off that conversation is by asking questions?  Are you asking your visitors enough questions?


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