Build Your Digital Marketing Strategy on Email *

Build Your Digital Marketing Strategy on Email *

Why Doesn’t Email Get the Respect it Deserves?

 

You can build your Brand using Landing Pages, Email, Social Media, Blogs and apps as part of your successful Digital Marketing Strategy.  Of the items mentioned, do you know what is the most overlooked and most important element of any digital marketing program?  The answer is EMAIL.

Email is the foundation upon which you build the success of every other facet of your Digital Marketing Strategy. 

 

Email Makes Your Digital Marketing Strategy Work

 

Email is the glue that ensures that your digital marketing works and I want you to understand why email is so important.  I also want to help with ideas to improve your email, increase your use of email and how to make it more engaging for the recipients.

 

Build Your Email List to Make Your Digital Marketing Succeed

 

It’s a huge mistake if you underestimate the value of Email as the core you build your Digital Marketing Strategy around.  Email marketing has consistently proven itself to be the one marketing avenue that brings in the highest conversions for companies all over the world.  

There is a reason companies are always pushing to get customer email addresses.  No matter the size of your business, you can benefit from building an email marketing list.  

The faster you do it, the sooner you will start seeing the results.

 

Email Builds Your Brand Visibility

 

Marketing emails give you Brand visibility, direct customer engagement, and click-through traffic which all works to give you greater sales. Even social media doesn’t have the Return On Investment that emails do.

Let’s look at some email marketing stats:

That’s a significant increase in sales from emails over a short period of time, and it proves that email is a more powerful tool than ever.

 

5 Quick Ways to Build Your Email List

 

You can quickly build your email list, choosing from many different methods.  The best approach is to incorporate one of the methods at a time so you can gauge how each helps build your successful Digital Marketing Strategy.  

Let’s discuss some of the most effective methods individually and learn how easy it is for you to embrace a Digital Marketing Strategy that will work to enhance your business reputation and your customer experience.

 

Build A Landing Page to Collect Email Addresses

 

If you have a website or product launching, you can create a simple landing page to begin building brand awareness.  Even better build several landing pages, give each Landing Page a unique domain and mission.

 

Learn How to Target Specific Visitors

 

This makes it possible to build your Email list quickly by targeting specific visitors.  Engage your visitors by placing an email form for people to be alerted the moment you launch, so they will be the first to know.

 

It Doesn’t Require Specific Skills to Succeed

 

Even if you lack the technical skills, using services like LeadPages you can have a Landing Page up in minutes, and begin engaging customers and receiving sign ups as soon as the Landing Page is live.

 

Your Landing Pages Must Load Quickly

 

The important thing about landing pages that many businesses don’t understand.  Your landing page needs to be fast!   I can’t believe how many leads are lost just because the landing page doesn’t load quickly.  

Use this free tool to diagnose your page speed and also ensure that you are properly hosting your website to avoid downtime issues.

 

Host A Webinar to Build Your Email List

 

Webinars are becoming more popular by the day, and it is no wonder.  They give people all the benefits of going to a conference lecture without ever having to leave their home.  It is convenient and a lot cheaper without the hotel and airfare.

 

A Live Presentation, Then it Lives on YouTube

 

Host a live webinar, and then put the recording on your website and on Youtube for people to view when it is convenient for them.  Not only is this a great content strategy, but it gives you an opportunity to create a sign up form that includes both email addresses and other important data.

 

Third Party Sites Make Webinar’s Easy to do

 

GoToMeeting and ClickMeeting make it easy to host, customize, record and invite people to your webinars.  The response to a single webinar can result in many emails from the live broadcast and later views of the archived webinar.

 

Offer Premium Content To Build Your Email List

 

Let’s say you are reading this post and you find it informative and interesting.  You finish reading and you find out there is a much more thorough, instructive version available.  

All you have to do is provide your email, then follow the confirmation link to this premium content.

 

Your Great Content Drives Your Email Acquisition

 

This is another great strategy for both content marketing and email acquisition. Usually referred to as content upgrading, it is guaranteed to get your reader’s attention, and their info.

 

Write Your Own Content To Attract More Visitors

 

Check out IMN Marketing Resources page for a solid example of premium content that they offer as an incentive to provide your information to receive their premium content.  

Even better, write your own content to share.  It’s not that difficult to do and the topics you can choose from are unlimited.  Use your imagination.

 

Offer Emailed Incentives to Visitors

 

Before the initial release of Google+, Google invited a small number of users to sign up for information about the planned launch.  Those users invited their friends and followers to sign up to try Google+ before it’s official release.

 

Create Excitement Among Your Visitors

 

All the invites were sent using Email.  Google created a lot of excitement which made their Google+ launch successful.  

Give users the opportunity to send special offers to their friends if they provide their email.  The friend receives the offer, then provides their own email address, and passes it on.

 

Publish eBooks to Build Your List

 

eBooks provide a unique method to spread your content, enhance your reputation, build your brand, and gain momentum in your marketing campaign.  Offer your ebooks free for an email signup, and your email marketing list will grow very quickly.

 

Engage and Inform Visitors Building Their Trust

 

Your goal needs to be to engage and inform your visitors.  Ensure that you are creating well written ebooks with topics which visitors will find value in and enjoy reading.  

Don’t sacrifice quality and disappoint visitors with a poorly written product that only exists to build your marketing list.

 

Let’s Re-cap What’s Important to Email List Building

 

Building an email list is important to your business growth, and will lead to greater conversions than any other method available.  We have examined several effective techniques to build your email list.  

 

Don’t be Afraid to Fail

 

The most important thing to remember, don’t be afraid of failure.  Don’t be overly critical of your attempts to write your own content.  Edit and re-edit what you have written.  Then have someone else read it and ask them to edit too.  

 

Establish a Conversation With Your Visitors

 

Remember it’s not rocket science, you want to convey your message in an easy conversational manner that will engage and inform your readers.  Use the methods we have discussed in this article and tell the story your readers want to hear.

 

Alida and Adrian’s Gorgeous And Unique Vintage Wedding *

Alida and Adrian’s Gorgeous And Unique Vintage Wedding *

Ageless fashion, vinyl records, and a thrifted floral brooch bouquet—every element of this unique vintage elopement transports us back to the swinging 60s. With the help of planner and florist Daydream Studio, Alida and Adrian fully transformed their backyard into a space that celebrated their love for the 60s and each other. 

The couple exchanged intimate “I do’s” in a local California church—Simply Beautiful Civil Wedding Chapel—and then celebrated with a photoshoot and a sunset elopement reception. 

The soft green and yellow floral arrangements by Daydream Studio, complimented the vintage staple wedding pieces. Because this couple is anything but ordinary, DreaSavyDesigns incorporated fun balloon details making for a unique backdrop. 

Photographer Golden Vibes Photo froze these special 60s moments in time. Moments Alida and Adrian can relive over and over again. For couples looking to skip the “something new” and focus more on the “something old” you won’t want to miss this unique vintage celebration.

The Couple:

Alida and Adrian

The Wedding:

Fullerton, CA

Who Says Your Bouchet Has To Be Flowers? 

I’ve collected vintage 1960s flower brooch pins since I was a teenager and knew for some time my goal was to collect enough pins to create a beautiful vintage brooch bouquet for my wedding—a bouchet, if you will. It’s a forever special keepsake to remember our special day.

No Challenge Can Come Between This Love 

We were faced with many challenges during the wedding planning process. We embraced every challenge and ended up opting for a simple, beautiful, unique, and intimate elopement. Though it might not have been what we originally envisioned, it actually turned out to be perfectly perfect. We’re extremely satisfied with the complete vision. We had a great support  system that helped make our day a reality. We’re forever grateful.

Loved Ones Support Radiates

Our favorite part of the day was the feel. Though our loved ones weren’t in attendance, we were still able to feel their love and support. We felt really lucky that everything came together, despite the world pandemic.

Advice For Planning A Day Authentic To Your Love

Accept early on that you can’t please everyone and have faith that all your efforts will be worth it—no matter how big or small of a celebration you chose to have. Remember it’s ultimately about being present in each moment with your significant other. That’s all that truly matters.

Working With Photographer Golden Vibe Photo

We had such a fantastic experience working with Vanessa Canaveral from Golden Vibes Photo. She captured every moment in such a beautifully natural manner. She gave us great direction to feel comfortable and relaxed. Looking at the photos makes us feel like we’re reliving every aspect of our special day.

The Wedding Team:

Photography – Golden Vibes Photo
Ceremony Venue – Simply Beautiful Civil Wedding Chapel
Event Planning + Floral Design + Rentals – Daydream Studio
Balloon Decor – Dreasavy Designs
Vinyl Record Sign – Jab Sign Co
Hair Styling – Atomic Hair LA
Groom’s Apparel – Ben Sherman 

 

Congratulations to Alida and Adrian on their California backyard vintage wedding. Big thanks to photographer Golden Vibes Photo for capturing these special moments for the couple to share—and us too. 

An elopement-styled ceremony or a decor-rich celebration—who says you can’t have both? Hosting an intimate wedding doesn’t mean sacrificing beautiful decor. If you’re unsure of where to start,  we’ve got you covered. Check out this guide for decorating your elopement.

 

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Ultimate Guide To Planning A Destination Wedding *

Ultimate Guide To Planning A Destination Wedding *

Image by Los Ébano. See more of this real wedding here

There’s something magical about tying the knot in a faraway place, surrounded by your loved ones. But when it comes to planning a destination wedding, that magical feeling can start to fade. From marriage requirements to language barriers to the act of just getting there, there’s a lot that goes into it. Oh, and not to mention your guests’ availability, the weather, and your wedding budget. Sound overwhelming? We know. Don’t fret.

Before you jet-set off to your dream wedding destination, you’ll want to make sure that you’re prepared. That’s why we’ve put together this guide to help you plan the perfect destination “I do’s.”

Why Have A Destination Wedding

Are you on the fence about having a destination wedding? While planning may seem like a difficult feat, there are a lot of advantages. Some of them include:

Image by Henry Tieu Photography. See more of this real wedding here

How To Pick Destination Wedding Location

Once you’re set on traveling for your special day, it’s time to pick a destination wedding location. The location determines the aesthetic of the day, your travel time, and impacts your budget.

Is there a spot that is special to you and your partner? Maybe the place you got engaged. Or the first place you two ever took a trip together. No matter what the significance is, you want to understand the travel requirements and restrictions beforehand. For example, will your guests need a passport or visa? Are there any travel warnings, health concerns, or political problems? If there are concerns (think vaccinations or quarantines), you need to be clear with your guests as soon as possible.

Lastly, think about the oldest guest that you will be inviting. Will it be difficult for them to travel to the destination of your choice? Is it feasible to have your great-grandmother travel ten hours by plane? If not, be sure to plan ahead with a virtual ceremony for guests who can’t attend in-person.

Image by Conie Suarez Bravo. See more of this real wedding here

Select A Destination Wedding Date

After picking a location, you’ll need to pick a date. While your availability is important, it’s best to research the weather conditions during your ideal season. In most places, the best weather will also mean an increase in travel time and crowds. This can lead to fewer hotel options and higher prices overall. 

If you decide to book your wedding date during peak season, book your venue and hotel room block as soon as possible. Check out shoulder seasons, or the times just outside peak season, so that you’ll still get great weather conditions for less money. 

Junebug Tip: The off-season is typically not popular for a reason. This usually means poor weather conditions and a lack of activities. Don’t accidentally cut costs by hosting your wedding during hurricane season!

Once a date is picked, send your save-the-dates eight to twelve months out. From there, your official wedding invitations should go out five to six months before the wedding. Your wedding announcements will give guests time to get their travel in order and avoid too many changes in cost.

While guests are paying for things like travel fees, hotels, and activities the costs add up quickly. So if you have guests who can’t afford to attend, don’t be upset.

Image by Wild Connections Photography. See more of this real wedding here

Research Local Marriage Requirements

While we wish getting married was as simple as hiring an officiant, it’s, unfortunately, a little more complicated than that. Some countries have residency requirements or need other certificates before you can legally wed. 

Read up on every requirement they have before traveling so that you’re not surprised once there. If it’s impossible to have your wedding legally recognized in the country you’ve chosen, consider tying the knot in a civil ceremony before you go. This way, you can say “I do” in front of your guests and rest assured that it’s the real deal. 

Take A Trip

If possible, take at least one trip to your destination during the wedding planning process. This gives you time to scout out a venue, lodging, and rehearsal dinner spots while meeting with potential vendors

If you’re able, visit a second time for tastings, hair and makeup trials, meetings with florists, and any of your other vendors If this isn’t possible–we can’t stress this enough–hire a local wedding planner!

Image by Jelani Lebourne. See more of this real wedding here

Vet The Wedding Vendors

Speaking of wedding planners–this is where they come in handy. A local planner will know all of the best vendors around. While you can find many options online, make sure that you’re comfortable with the planneryou hire. They have firsthand experience with multiple different vendors in every category possible.

Whether or not you choose to hire a planner, conduct video calls with your vendors. This will help you get to know them,  their working style, and help them understand who you are as a couple. It also gives you the chance to spot any red flags that may arise–like poor communication.

If your budget permits and you feel more comfortable, another option is to bring vendors from home. Just expect to cover their travel expenses and lodging costs. 

 

Find Lodging Recommendations For Guests

While it’s not expected that you’ll take care of guest accommodations, your guests will appreciate having a list of lodging options within a range of budgets. They’ll likely feel more comfortable staying somewhere that is hosting other guests from the wedding, too. Especially if your destination wedding is in a country they haven’t visited before.

To help with costs, consider offering hotel room blocks. This usually means you’ll be able to negotiate a lower discounted rate while keeping guests together. If this is something you plan on doing, call the hotel before you set a date. You don’t want to have a date picked and have no hotel options for guests.

And most importantly, take into consideration how far the lodging is from your venue and the airport. If it’s near your venue but far from the airport you should plan for shuttles, rideshare services, or other transportation options that will make getting from point A to point B a piece of cake. 

Image by South of Indigo Photography. See more of this real wedding here

Plan Events And Activities For Guests

There’s no doubt that your guests will be excited to celebrate you. Consider expanding your itinerary as a thank you to them for traveling to be with you. Some couples choose to turn their special day into a wedding weekend. However, this isn’t necessary. You can go as big as you want, or as simple as hosting a welcome party or post-wedding brunch. 

If you’re getting married somewhere known for its activities or food, consider organizing a tasting or an afternoon excursion. This is a chance to bond with your guests and soak up the culture of your destination.

Give Your Guests Welcome Bags

Upon your guests’ arrival, consider giving out welcome bags to provide some homey comfort. These bags can include essentials like bug spray, sunscreen, city maps, local snacks, pain medicine for the inevitable hangovers, and more.

Image by Melissa Gayle Photography. See more of this real wedding here

How To Save Money Planning A Destination Wedding

While getting married in an exotic destination can ultimately be cheaper than a local wedding, if you’re looking to save a little extra cash, consider these tips:

Get married on an off-day 

Getting married on a weekday will save you money on the venue and give you the chance to enjoy your destination a little longer. Flights and lodging will also likely be cheaper as well.

Consider all-inclusive resorts

While all-inclusive resorts may seem like a hefty price tag upfront, they’re actually a great way to save money down the line. If you purchase one of their packages, you’ll get flowers, cake, photographer, entertainment, food, drink, and more for a set price. All-inclusive wedding packages also take away some of your wedding planning stress.

Use nature as a backdrop

If you’re vowing to spend the rest of your life with your partner at a destination wedding, there’s a good chance that the destination you choose is naturally beautiful in the first place. Use that to your advantage and have nature act as your backdrop rather than spending money on decor.

Choose local florals, ingredients for your menu, and beyond

Of course, your destination is much more than just a pretty backdrop. It’s also home to beautiful flowers, food, and more. Make use of these ingredients and decor (rather than importing inexpensive items) to watch your costs drop.

Be on the lookout for deals on flights and hotels

When booking travel, use sites like Skyscanner and KAYAK. Set up price alerts so you get notifications when prices drop. This way, you know you’re getting the best deal out there. 

Junebug Tip:

While browsing for flights, use incognito mode on your browser so that the website can’t store your cookies to store information–which tends to jack up prices.

Nixing the wedding registry

Save your guests money by nixing the wedding registry. Your guests are already paying to celebrate with you. Let that be their gift for you. 

Now that you’re ready to hop on a plane for your perfect destination wedding be sure to check out these etiquette tips you need to know!

 

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Martina and Gian Luca’s Piemonte Wedding In A Vineyard *

Martina and Gian Luca’s Piemonte Wedding In A Vineyard *

A casual wedding day or a large over-the-top celebration—who says you can’t have both? With the help of wedding planner and Junebug member Sinfonia Wedding, Martina and Gian Luca’s big day was the perfect blend of extravagant and intimate. From the crowd-approved, choreographed light dancers to the bouquet toss with a twist, every feature of this Piemonte vineyard wedding was curated with the couple in mind. 

Floral arrangements by Riccardo Ciceri beautifully complimented the venue’s existing features. This historic vineyard with lush greenery was a jaw-dropping location that created the whimsical atmosphere this couple dreamed of. 

Martina and Gian Luca’s wedding celebrated more than just their love. To say they put the grand in “grand exit” would be an understatement. Guests left with handcrafted Nosenso wedding favors and exciting news of the couple’s pregnancy.  

Photographer Eros D’Angelo captured every detail that made Martina and Gian Luca’s big day special. Unique couples, get your Pinterest boards ready. This celebration is full of inspiration that’s sure to kick start your creative and meaningful wedding planning

The Couple:

Martina and Gian Luca

The Wedding:

Oleggio, Piemonte, Italy

Little Moments That Made For An Unforgettable Day 

There were many aspects of our wedding that made for a truly special day. However, the entertainment stands out. The surprise lighting dancers amazed our guests with their wonderful choreography.

The Importance Of Hiring Trusted Wedding Vendors 

Our biggest wedding planning advice would be to hire a trusted wedding planner. There are many things we wouldn’t have been able to accomplish without our planner, Sinfonia Wedding, on our side.

 

The Wedding Team:

Photography – Eros D’Angelo
Event Planning – Sinfonia Wedding
Ceremony Venue – Chiesa di San Vincenzo in Castro
Reception Venue – Borgo San Cristoforo 1972
Floral Design – Riccardo Ciceri
Catering – Grimoldi Catering
DJ – Vito Andriani
Videography – Tears Wedding Film
Wedding Dress – Isabella Caposano

 

Congratulations to Martina and Gian Luca on their Piemonte vineyard wedding. And big thanks to Junebug member Sinfonia Wedding for sharing this stunning boho wedding—captured by photographer Eros D’Angelo. If you’re feeling inspired to jet off to Italy and exchange “I do’s” check out more of Sinfonia Wedding’s work in our directory of the best wedding planners from around the world. 

 

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Brigi and Bianka’s Dramatic Icelandic Seaside Elopement *

Brigi and Bianka’s Dramatic Icelandic Seaside Elopement *

Iceland is known for its dramatic cliff sides and towering waterfalls, so it’s no surprise that Brigi and Bianka chose it for their seaside elopement when their original plans were canceled. From handwritten vows in front of Kvernufoss Waterfall to portraits around Dyrhólaey Lighthouse, these two stunning brides let Iceland’s natural beauty serve as their wedding day decor.

The portraits beautifully captured by Styrmir Kári & Heiðdís Photography are sure to transport you to a magical land far, far away–and what more could you ask for in an elopement? So keep scrolling and get those wedding boards ready because this one is sure to inspire you to plan your own destination “I do’s.”

The Couple:

Brigi and Bianca

The Wedding:

Iceland

An Epic Backdrop At The Icelandic Seaside Elopement

The vibes in Iceland are otherworldly. We were in awe of this feeling of freedom and harmony everywhere in nature. We wanted to feel comfortable, so we chose a simple jumper-skirt combo and let the scenery be the focus. It was all very intimate, and we were on our own for most of the places we visited, which was really nice. 

Dealing With COVID Wedding Planning Stress

The atmosphere before the wedding was stressful. We had to cancel our wedding in Spain because of COVID, so we decided to elope. But everything was uncertain until the last minute. Our flights were canceled three times–the last being the day before our departure. But once we arrived in Iceland, we forgot about all of that. Eloping was the best decision for us because, in retrospect, we avoided a lot of wedding drama–especially because not all of our family is accepting of same-sex marriage.

Why The Couple Recommends Eloping

It’s so nice to share your moment with the one who truly matters. Don’t spend a fortune on one day. Instead, have a two-week honeymoon in a place where you can really soak up the beauty and the feeling of this new journey beginning together. Having it be just the two of you gives you plenty of freedom and reduces stress immensely.

The Wedding Team:

Photography – Styrmir Kári & Heiðdís Photography
Venue – Kvernufoss Waterfall
Rings – 77diamond

 

Congratulations again to Brigi and Bianka on their Icelandic seaside elopement! And big thank you to Styrmir Kári & Heiðdís Photography for sharing their special day with us. To get started planning your own magical elopement, check out this elopement planning checklist!

 

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