How to Drive Traffic to Your Blog in 8 Easy Steps *

How to Drive Traffic to Your Blog in 8 Easy Steps *

Do You Want People Linking to Your Blog Post?


Let me give you a tip for getting more people to link to your blog.  Write lists!  There’s no denying the fact that most people like and even use lists in our everyday lives.  Most of us have a shopping list on our fridge or kitchen counter.  Why do you think that is?

Because we all use lists, there’s something about a list that bloggers and blog readers love.  Here’s a list of reasons why lists can be good for your blog:


  1. Lists are Scannable and Snackable – online readers are lazy. A list communicates your points quickly and easily.
  2. Lists keep your posts brief – a list keeps you focused and prevents rambling.
  3. Lists neatly format your content – No-one likes a site full of messily formatted text.  Lists on the other hand can be quite pleasing visually.
  4. Lists are easy to link to– most of the links to the link above simply summarize the lists keypoints.  Bloggers seem to like linking up in this manner.
  5. Lists can be comprehensive– even your seemingly complete list of topic points begs others to add their thoughts on the subject through their comments.
  6. Lists are persuasivea list can form a convincing case for something by quickly presenting many points that build your arguments toward a conclusion.
  7. Lists can add to the ease of writing– writing lists breaks down my thoughts into bite sized pieces which is good not only for readers but helps me express myself methodically in my writing.
  8. Lists Can Become Memes– it’s hard to describe, but your lists can unleash an avalanche of ideas.


For the above reasons, and many others, bloggers seem to love linking to and commenting on lists and as a result they have the ability to spread quickly


Don’t Over-use Lists in Your Blog Posts


There is obviously a good case for using lists occasionally when writing your blog posts.  However, there is a danger for you to use lists too much.  Sometimes a topic needs to be handled differently because the amount of content to be covered is larger and more in depth.  

In that case a long form blog post can work perfectly or the content may better lend itself to being covered in a series of posts.  Overall using lists as part of your blog writing mix is a viable strategy for spreading your message.


How Content Blogging for Your Business Can Improve Sales *

How Content Blogging for Your Business Can Improve Sales *

How Great Content Can Improve Your Sales


Blogging is about teaching people who are interested in your industry.  It’s important for your business to be better at teaching than everyone else in the world.  You need a strategy which possesses a creative vision, and embraces innovation to find solutions that others will receive benefits by adopting.  

You need great content that SEO embraces so that you get your message to the audience you are trying to reach.


Your blogging needs a strategy which creates a vision, embracing innovation to dicover solutions that others will benefit from and adopt

You need to understand why social media is not in your control.  Also you must learn why you need to have  informative content on your blog.  

Your blog helps you to communicate with your prospects and existing customers.  It’s important that you understand and measure how effective your content engages your audience.  You also need to learn the different ways you can use and repurpose your content for your business.


How to Use Content Marketing for Your Blog


The expression content marketing has exploded in popularity, and it’s going to become a more common marketing approach very quickly.

I recently had an opportunity to hear Marcus Sheridan speak.  Marcus is a globally recognized sales, marketing and communication motivational speaker.  He is also the founder of  Marcus Sheridan International and the author of several books on sales and marketing strategies.

During his speech, Marcus shared insights into the struggles marketers have to get results from business blogging.  You’ll learn what to focus your efforts and a few simple tactics that will work.


Content marketing helped River Pools & Spas become #1 on Google and how a single article made his company $1.2 million in sales

During his presentation, Marcus shared how content marketing helped River Pools & Spas become #1 on Google and how a single article made his company $1.2 million in sales.  You need to learn why content is the greatest sales tool in the world when used properly and how it can shorten the sales cycle for you.

Marcus uses his pool business blog to answer the questions his customers are asking.


How to Produce Great Content


You have to understand why it’s important to talk to your audience in your voice.  Your content has to deepen their trust in you and your business.  Follow the advice from the following tips to help you create the great content you need:

  • Speak in your own voice.
  • Eliminate the marketing message from your content.
  • Your blog is your education center to answer the questions your audience asks.
  • Offer more articles for readers to look at examples.
  • Add a call to action to help your readers learn more.



Connect Your Blogging to Business Results


You need to understand why it’s so important for your business to be aware of how your content performs in communicating with your audience.  Imagine if every one of your employee’s chould participate in your company blog.  Could employee input help strengthen your content and make it more engaging and interesting for your audience?


What are Today’s Hottest Blogging Tips?


I feel that these are today’s hottest blogging and content marketing tips for businesses:

  • Approach content marketing as a teacher.
  • Discover your content marketing tipping points that impact your business results.



Approach your content marketing as a teacher

If people spend enough time on your site, they will become customers.  You have got to put the content out there and make it valuable, and you’ve got to be a teacher.  When you do, you’ll start to see amazing benefits.


Stop Marketing, Make Your Social Media Work by Engaging *

Stop Marketing, Make Your Social Media Work by Engaging *

Start Engaging Others With Your Social Media


Do you use social media marketing to grow your business?  Are you wondering how to get others to engage with your social media?  Would you like to have others say great things about your brand or product on your social media?  

This article will try to help you discover the common mistakes social media marketersmake and how to fix them.  I want to share how you can improve your social media reach by engaging your audience.  

You’ll discover how to use social media marketing effectively.  Learn how you can have your brand talked about in a positive way.


Stop Marketing on Social Media 


I used to look at business books in bookstores, and they would all have the same information, just a different title.  The problem is that these books reinforced the traditional marketing methods of the past.  In today’s digital age, too many try to use the same old marketing methods to sell their product or servcie.  Rather than clinging to the past, moving into the digital marketing age it’s all about engagement.

Our information is aimed at entrepeneurs.  Business people who are ready and willing to try something different.  When social media exploded, it took everyone by surprise.  No-one saw that coming and many still wonder how they can make social media work for them.


You need to determine where your desired audience is and use the social media platforms to get your message out

When social media first began, the term “social media strategy” did not even exist.  You may not understand the term yet, but that is what you need to adopt and develop.  You have to find your own unique social media strategy.  

Find what works for you.  You can’t just jump on social media and expect to have an immediate impact.  Instead you should give to the network, rather than go out there and sell.   I write three blogs about my interests in business marketing, web accessibility, and business sustainability. and sharing my blog posts on social media helps me to engage with a diverse audience.

There are an abundance of social media platforms to choose from.  And each of these platforms is home to a slightly different audience.  You need to determine where your desired audience is and use those platforms to get your message out.


What Drives You Mad About Social Media Marketing?


Are there things about social media marketing that simply drive you mad?

I observe a lot in the marketing world, paying particular attention to social media marketing.  I think that the biggest problem for many brands is being dis-engaged.  Some brands have a presence on every platforms, but are not actually present.  It’s better to be on just a few platforms and actually be engaged in conversations with others.

If you schedule your social media posts using a social media management tool, you also need to make the effort to do more than just respond to your comments and shares.  Be engaged in conversations with subjects you care about that are active on your chosen social media platforms.

It’s a problem if you’re not there for everybody else’s tweets about other things. You are not unconditionally giving back to the community.  Don’t be someone who only answers when people talk to you.


Engagement on the average Twitter account today is much lower than it used to be

The engagement on a new Twitter account today is nowhere near as high as it used to be.  Intoduced in 2006, by 2009 when you tweeted you could expect to get at least 100 replies.  Today you’re lucky if you get 12.  What you need to understand is that few people hear you unless you are @somebody.

Because of this, many marketers spend less time on Twitter than they used to.  Too many marketers look at the phrase social media, and they only think of the media part.

The message for marketers is don’t rush out and do something just because everybody else is doing it. There are too many marketers who focus on broadcasting and don’t understand the engagement side.


Dre Headphones Does Social Media Right


I bought my grandson some Beats by Dre headphones, which broke.  Apple told him that he would have to contact the company directly.   I dreaded contacting them because I don’t like to deal with customer service people.


Dre Headphones website has great contact information for their customers

When I looked at their website on my phone, I saw they had a customer support Twitter handle.  I tweeted them and 4 minutes later I got a response, which included an apology and said they appreciated my purchase and asked me for a DM for his email address.  

So they could set up a return for him.  Within 3 minutes, he received an email providing instructions for the return.

He was then handed over to his own personal agent, who dealt with the problem.  I was amazed that such a smooth process came through customer service on Twitter.


I found that Beats by Dre has a customer support Twitter handle.

Beats by Dre Support was 100% on task when I tweeted them.  We all understand that mistakes are made, products break and services let us down.  What matters is how the company resolves them that counts.  As a brand, you need to be accountable.


How to do Things Worth Talking About


I’ve memorialized the Beats by Dre customer service on Twitter.  However, they have to  remain consistent with their brand message and concern for customers, no matter how many followers they have.  This is a huge key to customer service.


Beats by Dre remains consistent with every single customer.  You can’t pick and choose whom you want to treat right.  You need to fulfill everyone’s expectations.  You have to remember with Twitter that content can spread because it’s a publicized customer service. 

How you handle your day-to-day business can be something worth talking about.  Unfortunately, to be considered great, sometimes you only have to be mediocre.

To be worth talking about, you don’t have to create the tweets or the content on a blog.  Instead you have to take the actions that somebody will want to blog about.

The best way to create a story is to hire people who believe that every problem is an opportunity to create a great story.  Sometimes these stories will get shared and other times they won’t.


How Should Marketers Start with Social Media?


I feel that marketers to select one platform to start.  I’m on Linkedin to connect with other business owners, because when you own a business Linkedin membership helps me to feel less isolated.

When you join a social media platform, start by talking to five people.  Send five messages commenting on other peoples content.  Just begin by talking to people about the things that you are interested in.

There should be no pressure.  Also give yourself permission to not do social.  Once you take the pressure off, then you might want to give social media a try.


How You Can Make Your Content Amazing by Analyzing It *

How You Can Make Your Content Amazing by Analyzing It *

We All Feel That Our Content Matters


As we write our Blog posts, articles and other web content we do so with one thing in the back of our minds.  Admit it, we all worry because everything we produce will be ranked by GOOGLE!  Whether our content lives or dies depends entirely on how Google ranks our content.


Google’s Analysis Begins With Our Headline


My headline for this article, “How You Can Make Your Content Amazing by Analyzing It” suffered through several versions before I felt it was good enough to publish.  By the way, my headline scores an 80 when I tested it in CoSchedule’s Free Headline Analyzer.


CoSchedule's Free Headline Analyzer Gives your title a numerical score

CoSchedule’s Word Balance gives an analysis of your headlines structure, grammar, and readability.


The Free Headline Analyzer Does so Much More


If all CoSchedule’s Free Headline Analyzer did was give you a score it would be a great free tool.  But it does so much more than that.  It also analyzes the words that you choose and breaks them down under what it calls Word Balance.


CoSchedule's Free Title Analyzer gives a Word Balance score

Coschedule’s Word Balance breaks your words down into four groups.  These groups are common words, uncommon words, emotional words and power words.  It also gives each group a percentage that it composes of the headline.


How Does Word Balance Help You?


What Word Balance gives you is a breakdown of the words in your headline and what group they belong to.  It tells you how many common, uncommon, emotional and power words are in your headline.  However it goes beyond that by giving each group a percentage.


CoSchedule's Word Balance breaks words into four groups

In our headline, “How to Make Your Content Amazing by Analyzing It” the breakdown of the words into their groups is:

  • Common (33%) – by, how, it, to your.
  • Uncommon (0%) – make.
  • Emotional (33%) – how to make.
  • Power (11%) – amazing.

The free headline tool does so much more for you…..


CoSchedule’s Free Headline Analyzer Does More  

The Free Headline Analyzer Also Does a Length Analysis


CoSchedule’s Free Headline Analyzer’s Length Analysis provides an analysis of the overall structure, grammar, and readability of your headline.


CoSchedule's Free Headline Analyzer also does a length analysis

Your headline is the right length:

  • Your headline is 48 characters, headlines 55 characters long or less tend to earn the highest number of click-throughs.
  • Your headline is 9 words, headlines with about 6 words tend to earn the highest number of click-throughs.


Your Headline Needs to be Skimmable


When skimming an article’s content, most readers tend to read the first and last three words of a headline. 


Your Headline needs to be skimmable

Your headlines should include searchable keywords

Your headlines should include searchable keywords and phrases so that readers can find your content easily in their search queries.  In this case the analyzer has determined that the searchable keyword in the title is content.


The Analyzer Also Determines Your Headline Sentiment

Our headline, “How to Make Your Content Amazing by Analyzing It” expresses a positive sentiment.  Headlines that convey positive emotion tend to perform the best.

Your Google Search Preview


CoSchedule’s Free Headline Analyzer also previews the appearance of your Google Search and your Google Featured Snippet Box.


The Title Analyzer shows your Google Search Preview

The Analyzer Provides Your Email Subject Line Preview


This is what your headline will look like as an email subject line.  The optimal reading length is around 20 characters.


The Analyzer Provides Your Email Subject Line Preview

The Analyzer Can Do Even More


I use the free CoSchedule Free Title Analyzer to also give me information about sentences I write in my content.  Enter any sentence you’ve written in your content and it will perform the same analysis.  It helps you to write better and more engaging sentences that your audience will like.

Put CoSchedule’s Free Title Analyzer to the test.  Give it a try and let me know how it works for you.  Did it help you write better titles?.


How Amazing Content Energizes Your Digital Marketing *

How Amazing Content Energizes Your Digital Marketing *

What is Content Marketing and Does it Matter?


Traditional marketers for many years have used content to disseminate information about a brand and to build a brand’s reputation. A great early example of content marketing was Poor Richard’s Almanac, first issued by Benjamin Franklin in 1732.

In the early 20th century, the Sears, Roebuck and Co. mail-order catalog was the ultimate content marketplace, much like Amazon is today.  You could even buy a house straight from the catalog.  You just picked out the home you liked and Sears would deliver it just for you.  From 1908 to 1940, Sears sold between 70,000 to 75,000 homes, so there are plenty of these homes still out there.  To find them, you just need to know where to look.


What Type of Content Does Your Marketing Need?


You need to be focused on creating, publishing, and distributing content for your targeted online audience.  As an important component of your digital marketing strategy, your content must attract visitors attention and generate leads to help expand your customer base.

Your content marketing main function is to generate leads.  Accomplishing this will increase online sales while building brand awareness, reputation and credibility.  Content marketing is also a great way to create engagement within an online community of users.


Your Content Marketing Needs to Attract and Transform


Great content marketing attracts new prospects and transforms them into loyal customers.  It also helps create brand loyalty, provides information to consumers, and creates a willingness to purchase products.  

This is a relatively new form of marketing which does not involve direct sales.  Instead, it is designed to build trust and rapport with your visitors.



Your Content Marketing has to Anticipate Needs


Unlike other forms of online marketing, content marketing relies on anticipating and meeting a new or existing customers need for information, as opposed to creating demand for a new need.

In a Mashable Article James O’Brien about Red Bull wrote, “The idea central to content marketing is that a brand must give something valuable to get something valuable in return. Instead of the commercial, be the show. Instead of the banner ad, be the feature story.” 

Content marketing requires you to deliver large amounts of content, preferably within a content marketing strategy.  You have to take a unique approach to content marketing while keeping in mind another statement O’Brien made in the Mashable article, “Red Bull is a publishing empire that also happens to sell a beverage.”


Your Content Marketing has to Focus on the Customer


It’s an important step when you decide to use content marketing to grow your business.  When you make that decision it mandates that your main focus has to be on your prospect or customers needs.

After you have identified the customer’s needs, information can be presented in a variety of formats, including news, video, e-books, email newsletters, podcasts, how-to guides, blogs, etc.  Most of these formats are part of your overall digital marketing strategy channel.


Your Content Marketing is an Evolving Process


Digital content marketing is a management process that uses electronic channels to identify, forecast, and satisfy the content requirements of a particular audience.  It must be consistently updated and added to in order to influence the behavior of customers.



Your Content Marketing Opens a New Conversation


Your marketing is designed to open a conversation with your visitor about your product or service.  The only goal of this conversation is to establish rapport and cause your visitor to act by purchasing whatever you are offering. A great way to kick-off that conversation is by asking questions?  Are you asking your visitors enough questions?


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