How Has COVID Changed Social Media *

How Has COVID Changed Social Media *

Social Media Changes You Need to Make in a Coronavirus World

The Pandemic has turned our world upside down.  It’s already hard to remember how we conducted our lives and businesses just a few short weeks ago.  We’re all asking many questions.  How can we stay connected in our new normal while living with the corona virus/

Social media may be the best way for us to stay connected.  However we can’t continue without making changes to our social media strategy.  Have you thought about the changes that you need to make to your strategy?



You See How Your Business Has Changed


You understand how your business has changed to adapt to the Corona Virus world we live in.  The first thing you need to do is change your Social Media Bios to reflect the changes you have made.  You have to tell everyone about the changes you have made.  

It’s more Important than ever to engage your audience in a conversation about these changes.  Be specific and provide the information that helps your audience to make informed decisions.  

Staying connected and using social media may still be the best option for all of us to keep our customers informed.  Because of the pandemic, how we conduct business has changed.  Restaurants that enjoyed full dining rooms, have had their dining rooms closed to prevent spreading the virus.  

Since their restaurant customers can no longer come to dine with them, many restaurants have changed their business model.  They are providing meals, but now they have to be either take out or deliver their meals.


How Social Distancing Makes Social Listening Essential


As we are forced to shift our focus more to social media it brings home a very stark fact.  Online Word of Mouth is the only marketing exposure available to most brands.  Because online habits have changed we may have to broaden our social listening.

With more time on their hands, your customers and prospects may be talking about you in more ways than usual.  They may be discussing you on forums and in chat rooms related to your industry.  It’s important to pay attention to all of these different avenues.  How to do that is the million dollar question.


Your Posts Need to Be Purposeful, and Humorous


Life has changed, but we all appreciate and need a good laugh.  One of the most meaningful types of post that your business can make is to share your goals.  Be honest with your customers during this emergency.  

We hear it stated that “we’re all in this together.”  People actually do feel that their communities are under attack, placing everyone in jeopardy.  Their community has been attacked and they want to help their businesses, friends and neighbors.

It’s important to keep your posts light and perhaps even humorous.  We all need and appreciate seeing the success of brands that we patronize.  We’ve invested part of ourselves in these brands and want to see them succeed.  By sharing your success, it makes your customers feel good if they have been part of making that possible.


Be Creative and Repurpose Your Best Previous Content


Everyone has previously published content that was very successful in engaging your audience.  Ensure that the content is still relevant and appropriate for the times, repackage it and possibly build a series to help your customers with a particularly nagging problem.

This is an easy win, and can be very helpful to people who have not had the opportunity to digest this material.  This is a great tactic, with success built into your effort.  If the content was well received in the past, updating and republishing great content is always a winning strategy.


Focus on Helping, Not on Selling


Your social media content should be engaging and focused on providing the helpthat your audience needs.  Solving problems should out weigh your interest in selling.  Your social media provides your face and voice to the outside world.  Others see you and form their opinion about you from your social media presence.


4 Steps to Owning Your Digital Marketing Strategy *

4 Steps to Owning Your Digital Marketing Strategy *

Digital Marketing Gives Your Website Relevance


What is Digital Marketing?


Digital marketing is the marketing of products or services using digital technologies.  Broken down further digital marketing is how businesses create their relationships with and for satisfying customers who desire their product or service.  

Digital Marketing provides relevancy for your web presence.


Digital Marketing Extends Beyond the Internet


Digital Marketing is a function done mainly, but not exclusively on the Internet.  Today more than 50% of Digital Marketing has transitioned from computers to mobile technology which includes mobile phones and related devices.


Digital Marketing’s Scope has Grown


Since the earliest days of the web, use of the internet has changed the way brands and businesses use technology for marketing.  Digital platforms such as company websites and blogs have become incorporated into marketing plans and our everyday lives.  


Your Marketing Will Continue to Evolve


Your marketing efforts are changing from one day to the next, evolving and becoming more complicated.  Additionally as the use of digital devices, including mobile technology has exploded it has changed all of our lives forever.  Instead of visiting physical shops, digital marketing campaigns are becoming more prevalent and efficient in delivering the goods and services which we all desire.


Digital Marketing Methods Simplified


Keep reading to learn how you can tackle and develop your Digital Marketing Strategy.  The four most commonly used Digital marketing methods include search engine optimization (SEO), content marketing, social media marketing, and direct email marketing.  There are other methods, many which are derivative of these listed methods.


Search Engine Optimization


Search Engine Optimization or SEO is the process performed to increase the online visibility of websites or web pages which appear in a search engine’s unpaid organic results. 


Content Marketing


Content Marketing is the marketing process focused on creating, publishing, and distributing content for a targeted audience online.  Businesses use content marketing to attract attention and generate leads, resulting in an expansion of their customer base and an increase in sales.  

Content marketing is also used to increase brand awareness and engage online users.


Social Media Marketing 


Social Media Marketing uses social media platforms and websites to promote a business product or service.  It’s all about engaging your visitors, be informative and provide the information that’s relevant to them.  

Likes and shares are the gold you are mining for.   


Email Marketing


Email Marketing is the act of sending commercial messages, to a group of people or businesses using email to transmit the message.  By it’s definition, every email sent to a potential or current customer could be considered to be email marketing.


Digital Marketing Beyond the World Wide Web


In it’s broadest definition, digital marketing now extends beyond the Internet to other avenues that provide digital media, such as mobile phones using SMS and MMS.  This extension to non-Internet channels helps to set digital marketing apart from online marketing, another catch-all term for the marketing methods mentioned above, which strictly occur online.


Conquer Digital Marketing and Develop Your Own Strategy


Although it can seem to be impossible to master Digital Marketing, it’s a task best conquered one step at a time.  DM should be looked at as a group of tasks which individually are easier to understand and employ.  

There are also many great and easy to use digital tools available to assist you in accomplishing the necessary tasks.  Explore the possibilities and start today on your journey to becoming a Digital Marketing GURU….

Share your email marketing victories with us.  How has email marketing succeeded for you?


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